The Challenge

  • The Client is a leading automotive player in Saudi Arabia. The client was keen to evaluate the potential of an Automotive E-commerce led venture in the Kingdom
  • The key stakeholders believed it would make a business case for them only if the size of aftermarket business is significant and offers sustainable and profitable growth
  • Glasgow Research & Consulting helped the client in mapping aftermarket demand, identify the high potential services
  • Deep-dive for selected products. Estimation of passenger car select component market size, forecasts and relevant breakdown / usage characteristics. Map distribution channels, estimated respective share & customer service behaviour. Supply side market shares. Changing Consumer habits assessment of the workshops and B2C buyers

  • Glasgow Research & Consulting market intelligence was based on a mix of primary and secondary information. In particular, the consulting team conducted interviews and discussions with leading and relevant market players and industry experts.
  • Automotive Aftermarket Services including roadside assistance market in KSA (Oil and filter change, Fuel, Tire services, Battery, Carwash)
  • Current and future trends – but not limited to Service Centres vs. Mobile Van Services; roadside assistance market; Car TCO (Cost to Own) in KSA
  • The approach to work leveraged strong Glasgow Research & Consulting understanding of the market dynamics driving country aftermarket demand, coupled with the internal knowledge and expertise on aftermarket distribution channels, to build a set of assumptions and scenarios which were validated by interviews and discussions with industry experts.

  • Glasgow Research & Consulting was key to help the client in sizing the market opportunity (for select products) and find the Saudi customers appetite to download the app and potentially book the services
  • We helped the client to take a differentiated route and modify the offering at market entry stage