Project Description

  • The Client is a market leader in road side car battery change services. The client was keen to evaluate the potential of entering the Qatar market
  • Glasgow Research & Consulting helped the client in understanding the market landscape, market sizing and consumer characteristics. Map distribution channels, estimated respective share & customer service behaviour.
  • Glasgow Research & Consulting’s market intelligence was based on a mix of primary and secondary information. In particular, the consulting team spent a lot of time on the ground in Doha
  • We estimated the size of the passenger car market – new and old vehicles leading to the market sizing of car batteries. We further studied the roadside assistance market in detail and undertook research with the diverse demographic set that will be potential for the said service
  • Glasgow Research & Consulting was key to help the client with a Go-To-Market recommendations
  • We helped the client to identify its main target market segment