• With the increased competition in the Riyadh mall-based retail landscape and life moving towards North of Riyadh, Kingdom Center felt prudent to understand the market from a demand /supply perspective, understand the fast-changing consumer needs, interview its current retailer set in the mall and user/non user consumers for satisfaction / dis-satisfaction
  • Glasgow Research & Consulting as part of the market study undertook extensive primary research interviews with retailers, users and non-users of the mall to arrive at a strategy and tactical marketing strategy

The client used Glasgow Research & Consulting’s recommendations to undertake the following changes:

  • Launched a loyalty program
  • Improved signage across the mall and in the car parking areas
  • Moved some tenants from low to potentially high footfall areas
  • Brought new tenants in the food court to offer more food diversity
  • Worked in generating more PR for the mall