The Challenge

  • The Client is a leading rent a car player in the Abu Dhabi market
  • The client was keen to evaluate the potential to enter the luxury segment of the market
  • Glasgow Research & Consulting helped the client in mapping the value chain, market segmentation, pricing analysis, etc.

  • Glasgow Research & Consulting’s market intelligence was based on a mix of primary and secondary information. In particular, the consulting team conducted interviews and discussions with leading and relevant market players and industry experts.

  • Glasgow Research & Consulting was key to help the client in sizing the market opportunity and an in-depth study of the aspirational competitors
  • We helped the client to take a differentiated route to market strategy