Project Description

The Challenge

  • The Client is a very successful Irish Lounge and Bar brand in UAE and Ireland. The holding company now feels the time is now prudent to grown the brand globally via a franchised model

  • Glasgow Research & Consulting as part of the market study undertook extensive primary research to develop an in-depth understanding of the Lounge and Bar market in Bangalore

The client used Glasgow Research & Consulting’s recommendations to:

  • Suggest the best suited business model for India. Comprehend what is the best suited ‘JV partner’ for them in India. How does that look
  • Developed understanding of the CBD, SBD and PBD (Central, Secondary and Peripheral Business districts). Development understanding on the cosmopolitan Bangalore consumer
  • The client met a few prospective JV partners in Bangalore, Mumbai and Pune