The Challenge

  • A large Saudi conglomerate wanted to get an in-depth understanding of the grocery retailing, wholesale market and bakery market sector in North Western Saudi Arabia.

  • Glasgow Research & Consulting as part of the market study undertook extensive field based primary research across North Western Saudi Arabia in order to understand the grocery retailing, wholesale market and bakery market. A cross section of big and small retailers were interviewed, baggala owners met and an understanding of consumer needs was developed.

The client used Glasgow Research & Consulting’s recommendations to:

  • Review its current product offering and comprehend its market position
  • Develop an understanding of the competitor set and understand the fast-changing consumer trends in the marketplace

Three options recommended at the end of the market study were:

  1. ‘Exit’ the business
  2. ‘Defend’ its position
  3. ‘Expand’ aggressively