As a competitive and customer assessment consulting firm in UAE, Saudi Arabia, GCC and the MENA countries, our competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. A few benefits of conducting a competitive market analysis are implementing stronger business strategies, warding off competitors, and capturing market share.
We define competitive assessment or competitive analysis as a business-planning tool that attempts to account for the presence of competitors and their potential impact on business decisions. We offer an in-depth competitor analysis that helps you objectively understand your competition and identify what’s required to stay one step ahead. If you don’t know what is most important to your customers, it is difficult to fulfil their needs and meet expectations.
Glasgow Research and Consulting provide comprehensive and systematic services such as system integration and change management. This enables us to impact clients from customer strategy to operational transformation, such as customer touch points, marketing, sales and customer service.