Customer insight is paramount to the success of any business, and customer analysis and analytics can help Glasgow Research & Consulting determine key performance indicators.

Customer analysis is vital to any effective business strategy. If a business doesn’t know who its customers are or what its customers want, it can’t meet customers’ needs. A customer analysis will do three main things:

  • Identify the target customer
  • Understand the needs of the customer
  • Show how the company’s product or service meets the customers’ needs or wants