Exploring the Extra Low Voltage (ELV) Industry in Saudi Arabia
Introduction The Extra Low Voltage (ELV) systems industry in Saudi Arabia (KSA) has undergone significant growth and transformation in ...
The Booming Steel Industry in Saudi Arabia: Market Insights and Future Prospects
The Kingdom of Saudi Arabia (KSA) has witnessed significant advancements in its steel industry over recent years. This growth ...
Not All Market Research Studies Need to Have Real-Time/Live Data Reporting!
There's a surge in demand for "Real Time/Live Data Reporting," often utilizing Power BI Dashboards as part of market ...
Go-to-Market Strategies: What One Needs to Know from the B2C Perspective Before Launching a New FMCG Brand in Any Country
While one has to conduct PESTLE Analysis as well as have a detailed understanding of the laws of the ...
Understand and Use Different Types of Segmentation Tools to Build Your Marketing Strategy
Insights from customer and shopper segmentation studies can help marketers take better data driven decisions. If you're new to ...
What Is Choice-Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling?
One of the off shoots of game theory is Choice Based Conjoint Analysis (CBC), which is often used in ...
Category Adjacency – Think Outside the Box, Literally!
Walk into any Supermarket and you will see these messages being displayed prominently - Cheap / Discount / Saver. ...
Does Your Brand Have the “Rizz”?
In the ever-evolving landscape of language, staying attuned to emerging terms is crucial for brands aiming to connect with ...
For Grocery Retail, Customer Journeys Start and End with the Mind
And there are multiple touchpoints along the way. Purchasing groceries, i.e. FMCG is a part of everyone’s lives. Covid-19 ...
How to Build Shopping Mall Activations That Resonate with Your Shoppers?
Walk into any retail asset and you will notice activations – these could be based on festivals, those encouraging ...
How to Optimize Your Brand Price Architecture
An effective brand price architecture is important in the FMCG industry because it can help companies appeal to a ...
How to Think Beyond EDLP, BNPL, BOGOF, etc. for Pricing Strategies
EDLP stands for Every Day Low Pricing and involves offering consistently low prices without the need for promotions. BNPL ...
Which Is Better to Use for Multi-Year Projection Models – CAGR or AAGR? And How to Build in Scenarios in the Projections?
Businesses are often required to build Projection Models basis current / past performances to set expectations for the way ...
What is Choice Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling
One of the off shoots of Game Theory is Choice Based Conjoint Analysis (CBC), which is often used in ...
People Don’t Understand Percentages – Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, "50% Off" drives math calculations on the shop floor (or ...
How to Make Best Use of the “Halo Effect” Seen in Market Research
Sometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness ...
Improving Your B2B Business Through Market Segmentation
In the constantly changing world of B2B (Business-to-Business) marketing, it's really important to understand who your customers are and make ...
Tapping into New Horizons: Market Entry Research for Expanding Businesses in the UAE
Expanding a business into an untapped market is an enticing proposition, and the United Arab Emirates (UAE) stands as ...
Unveiling the Power of Mystery Shopping: Why Glasgow Research and Consulting Recommends It
In the fast-paced and fiercely competitive business landscape, the customer experience has emerged as the key differentiator for companies ...
Top 3 strategies to steer your GCC market entry, UAE market entry strategy
Venturing into a new market presents innumerable challenges to businesses of any size. A successful market entry requires huge ...
Electric Vehicles Market in the UAE
The United Arab Emirates (UAE) is renowned for its lifestyle, luxurious hotels, and iconic skyscrapers. In recent years, the ...
The Growing Car Leasing Market in KSA: Opportunities and Challenges
The car leasing market in Saudi Arabia (KSA) is experiencing significant growth and transformation. With various market drivers and ...
Commercial Vehicles (Truck) Market in UAE
The United Arab Emirates (UAE) has the second largest commercial vehicle market in the GCC after Saudi Arabia. The ...
The UAE Car Market : Chinese OEM Growth in the UAE Car Market: Accelerating into the Fast Lane
The United Arab Emirates (UAE) is a country known for its opulence, luxury, and a thriving economy. With its ...
Riyadh Mall-based Retail Market Overview, 2021
Although the retail sector remains challenged with many upcoming super-regional malls, growth of e-commerce and change in consumer preferences ...
Market for Steel Fabrication in GCC, 2021
Steel fabrication is the process of transforming crude steel (ingots, billets) or semi-finished steel (plates, sections, rebars, wires) into ...
Market for Premium Cosmetic Creams & Lotions in UAE, 2021
General growth in the beauty and personal care sectors in Middle East region with a focus on ageing concerns ...
Bespoke Concierge Services Global Outlook, 2022
Concierge services can be defined as a person or service provider that offers assistance with personal business (such as ...
Importance of Market Research in Starting a Successful Business, 2023
Starting a new business can be a thrilling and rewarding experience, but it's important to recognize that it's also ...
Saudi Arabia Car Leasing and Rental market to reach SAR 10 billion by 2027
In 2022, Saudi Arabia’s ministry of finance approved a budgeted revenue of SAR1,045 billion, an increase of 12.1% over ...
Facility Management Services Market in Saudi Arabia 2022
Facilities Management (FM) service is a critical function of real estate management. FM comprises the tools and services that ...
Facility Management Services Market in Egypt 2022
FM service market is an attractive market for investment with projected growth rate outpacing the economic growth of Egypt. ...
Sheep Meat Market in UAE, 2022
When we speak about the United Arab Emirates (UAE), we clearly know that it is one of the most ...
Casual Dining Market in Abu Dhabi, 2022
A casual dining restaurant offers a more relaxed atmosphere that offers time and space for relaxing while being affordable. ...
Commercial Vehicles Market in UAE, 2022
The United Arab Emirates (UAE) has the second largest commercial vehicle market in the GCC after Saudi Arabia. The ...
UAE Passenger Car Vehicles on Road is around 3 million units in 2022
The Government of the United Arab Emirates supports the automotive sector as a key revenue generator. As a result, ...
Evolving Consumer Trends in the KSA Passenger car Aftermarket
The automotive industry in the Middle East has been hit hard by the pandemic. Even before the pandemic, the ...
KSA Used Car Sales is Poised to Take-off
Saudi Arabia's used car and aftermarket segments have experienced a renewed demand in the recent times. The used car ...
UAE Passenger Car Market, on the path of recovery and robust growth
It is no secret that UAE is home to all automobile enthusiasts. Seeing a convertible Rolls-Royce or a fiery Bugatti ...
Market Opportunities for Used Cars in Saudi Arabia, 2020
According to the demographic survey conducted by the General Authority of Statistics, most Saudi families own at least two cars ...
Market Assessment for Disinfectants in Saudi Arabia, 2020
Introduction The Disinfectant market in Saudi Arabia is an oligopoly market with the dominance of only 2-3 key players. Majority ...
Market Assessment for Detergents in Saudi Arabia, 2020
Introduction The detergents in KSA is highly concentrated and shows characteristics of oligopoly with 3-4 key global players dominating the ...
Market Assessment for Ready Meals (Frozen and Chilled) in KSA, 2020
Introduction The growing population (forecast to reach 36.3 million by 2023) is driving KSA to be the largest food ...
Market for Precast Concrete in UAE 2020
Precast Market Landscape: The precast market in the UAE is fragmented and highly unstructured with the presence of more ...
Saudi Parents Survey 2020: All you wanted to know about the Saudi Parent
About This Research: Glasgow Research & Consulting undertook qualitative and quantitative research across parents in Riyadh and Jeddah in early ...
Opportunities in the Oman Insurance Market, 2019
Overview Oman insurance sector is a highly competitive market with 20 players vying for a market share. It is ...
The Plan behind 1.4 Million Views for a LinkedIn Post, 2019
Of all the social media channels, LinkedIn is the most exclusive and works the purpose for a majority of B2B ...
Theme Parks Consumer Survey, 2019
Background of the Research Significant changes in lifestyle have fueled the need for getaways/leisure activities and given rise to ...
UAE Rent a Car Market, 2019
Overview An increase in expat population and growing trend of affordability among millennials can positively impact the car rental and ...
KSA Physiotherapy Market, 2016
The Saudi Healthcare Sector The healthcare sector in Saudi Arabia has witnessed continued growth on the back of rising investments ...
UAE Fresh Mutton and Fruits Market, 2016
The government in the GCC (Gulf Conglomerate Corporation) countries has been pursuing economic diversification through increased spending on the strategic ...
UAE Chicken Turkey Seafood Market, 2016
The Gulf food festival invites food connoisseurs from across the world to enjoy the unique flavors and meat specialties. The ...
“Bye Bye Birdie” – The UAE Bird Control Equipment Market Soars High, 2016
Winged Menace From aeons, man has admired bird for its beauty and for its ability to take flight. But sometimes, ...
IT Hardware Market: A GCC Perspective, 2016
Introduction The rapid growth across the GCC region has been well publicized, as has the growth and demand in the ...
Online Videos on the Rise, 2016
The proliferation of digital devices is changing the viewing habits of consumers across the globe, and the UAE is no ...
Favorable Outlook for Automotive Battery Market in Qatar, 2016
Introduction The global recovery is picking up in most large economies, but it remains moderate and uneven across major economies ...
Importance of Market Sizing in Market Entry Studies, 2015
How big is the market.... really? One of the first steps to a market opportunity analysis in a Market Entry ...