Market sizing research provides insights on the potential of a market in terms of size, growth and profitability to help support market investment decisions. The process of undergoing market sizing research can be time-consuming and tedious, especially when dealing with developing countries or data-scarce regions within Africa and the Middle East.

To support your strategic planning efforts, Glasgow Research & Consulting’s research team has the capabilities to take charge of the necessary market research and sizing activities you need.

Benefits of market sizing research:

  • Identify the size of your addressable market and set realistic targets
  • Understand your target market and tailor your go-to-market strategy
  • Exposure to existing players within the market
  • Awareness of the opportunities and threats within the market