We are helping companies to define their future strategy by searching the market for current trends. We provide solutions that enable leaders to help think beyond their traditional product offerings and envision new concepts, designs, and product or line extensions.

As a value proposition development company in UAE, Saudi Arabia, GCC and the MENA countries our divergence approach helps generate a new insight or perspective for your company through a thought-provoking process. The process is grounded on clear problem definition and a comprehensive fact-based consulting in order to facilitate a meaningful and focused ideation for your company’s success.

Our convergence approach is a robust prioritization process that would screen and evaluate different concepts for your company to ensure the feasibility of the final solution. The value proposition development service process also helps to identify key assumptions and critical success factors of your company that need to be proved or disproved in order for your company to move towards an upward growth trajectory.