How to Optimize Your Brand Price Architecture
An effective brand price architecture is important in the FMCG industry because it can help companies appeal to a ...
How to Think Beyond EDLP, BNPL, BOGOF, etc. for Pricing Strategies
EDLP stands for Every Day Low Pricing and involves offering consistently low prices without the need for promotions. BNPL ...
Which Is Better to Use for Multi-Year Projection Models – CAGR or AAGR? And How to Build in Scenarios in the Projections?
Businesses are often required to build Projection Models basis current / past performances to set expectations for the way ...
What is Choice Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling
One of the off shoots of Game Theory is Choice Based Conjoint Analysis (CBC), which is often used in ...
People Don’t Understand Percentages – Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, "50% Off" drives math calculations on the shop floor (or ...
How to Make Best Use of the “Halo Effect” Seen in Market Research
Sometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness ...
Improving Your B2B Business Through Market Segmentation
In the constantly changing world of B2B (Business-to-Business) marketing, it's really important to understand who your customers are and make ...
Tapping into New Horizons: Market Entry Research for Expanding Businesses in the UAE
Expanding a business into an untapped market is an enticing proposition, and the United Arab Emirates (UAE) stands as ...
Unveiling the Power of Mystery Shopping: Why Glasgow Research and Consulting Recommends It
In the fast-paced and fiercely competitive business landscape, the customer experience has emerged as the key differentiator for companies ...
Top 3 strategies to steer your GCC market entry, UAE market entry strategy
Venturing into a new market presents innumerable challenges to businesses of any size. A successful market entry requires huge ...
