Exploring the Extra Low Voltage (ELV) Industry in Saudi Arabia
Introduction The Extra Low Voltage (ELV) systems industry in Saudi Arabia (KSA) has undergone significant growth and transformation in ...
The Booming Steel Industry in Saudi Arabia: Market Insights and Future Prospects
The Kingdom of Saudi Arabia (KSA) has witnessed significant advancements in its steel industry over recent years. This growth ...
Not All Market Research Studies Need to Have Real-Time/Live Data Reporting!
There's a surge in demand for "Real Time/Live Data Reporting," often utilizing Power BI Dashboards as part of market ...
Go-to-Market Strategies: What One Needs to Know from the B2C Perspective Before Launching a New FMCG Brand in Any Country
While one has to conduct PESTLE Analysis as well as have a detailed understanding of the laws of the ...
Understand and Use Different Types of Segmentation Tools to Build Your Marketing Strategy
Insights from customer and shopper segmentation studies can help marketers take better data driven decisions. If you're new to ...
What Is Choice-Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling?
One of the off shoots of game theory is Choice Based Conjoint Analysis (CBC), which is often used in ...
Category Adjacency – Think Outside the Box, Literally!
Walk into any Supermarket and you will see these messages being displayed prominently - Cheap / Discount / Saver. ...
Does Your Brand Have the “Rizz”?
In the ever-evolving landscape of language, staying attuned to emerging terms is crucial for brands aiming to connect with ...
For Grocery Retail, Customer Journeys Start and End with the Mind
And there are multiple touchpoints along the way. Purchasing groceries, i.e. FMCG is a part of everyone’s lives. Covid-19 ...
How to Build Shopping Mall Activations That Resonate with Your Shoppers?
Walk into any retail asset and you will notice activations – these could be based on festivals, those encouraging ...
