Project Description

Market and Consumer Assessment Study for a Medical University Expansion in KSA

  • In the ten years to 2019, the total number of students in higher education has increased by CAGR 10% and currently stands at 1.64 Mn
  • The top 10 public universities account for 67% of public enrollments, while the top 12 private universities account for 56% of private enrollments
  • The Riyadh and Mecca regions collectively account for more than half of the medical enrollments, in line with their population share. In contrast, the Eastern region’s share of enrollments is lower at 10.8%, compared to its population share of 16%
  • Overall, students preferred public universities, the Master in Medical Education (MME) course, and are willing to travel to any location within Saudi Arabia for their postgraduate studies
  • The economic outlook of Saudi Arabia is strong. The country’s real GDP grew by 8.7% in 2022, surpassing the G20 average and reaching over $1 trillion for the first time as sweeping pro-business reforms and a sharp rise in oil prices

Table of Content: 

Market / Demand Assessment

  • Macro-Economic Analysis and Outlook
    • Country analysis and overview including key economic indicators, demographics and outlook etc.;
    • Kingdom’s vision 2030 and key programs for Education sector;
  • KSA Demographic Analysis
    • Analysis of KSA cities in terms of population growth, educational and income levels,
    • Education enrollment / spent as % of GDP
  • Higher Education Landscape in KSA
    • Enrollment rates: public / private universities
    • Secondary / Higher secondary students: classification by gender, discipline
    • Graduation / postgraduation students: segmentation by region / gender / discipline
    • # of universities: public / private by region in KSA
    • # of students studying abroad for high education by gender / discipline
  • Competition Assessment
    • Profile of top 3-4 private universities in KSA
      • Overview: Locations, vintage, management, ownership
      • Type of curriculum and courses offered
      • Admission structure, intake criteria
      • Fee structure
      • USP / Differentiation: Branding / partnership and tie-ups / accreditation, etc.

Consumer Preference Assessment

  • Survey design to include below assessment factors with students in the Easter region:
    • Identify key factors that effects student decision to opt for a certain program or a university
    • University selection criteria including location, programs offered, campus, placement, type of degree offered, etc.
    • Current gaps in KSA wrt courses / discipline / pedagogy: Current CSAT assessment and issues faced
  • Practical issues faced by the management (through competition interviews) of existing universities related to student management, management of parent expectations etc.
    • Practical issues faced by the management of existing universities related to regulatory requirement
    • Faculty sourcing