Project Description
Client is a global player in Car Care Products with strong presence in Europe, USA and other countries
The Challenge
Client wanted to
- What is the total market size for Car Care Products and Services in the Nigeria, Kenya and Ugandan Market?
- Who are the key players, their market share, distribution network?
- Addressable Market Opportunities in Car Care Products for the client
- Can new products be introduced in the Nigeria, Kenya and Ugandan car Care market ?
- Key USP’s to succeed in this market
Project Objectives
- Aftermarket Assessment: To map the market volumes, forecasts by segments
- Competition Assessment: To understand the key competitors in the market
- Channel Partner Assessment: Channel partners assessment to understand their business practices, trade terms with manufacturers, satisfaction levels with various brands
Our Approach and Work
- 80% research outputs is from Primary Research
- Supply Side Interviews with key competitors
- OEM Dealer interviews
- Field Research with Car Detailers, Independent garages, authorised service centres and retailers
Outcome and Business Impact
GRC’s gave complete assessment of the current market scenario along with forecast growth and also advised the client on the midterm and long term steps to be adopted for successful entry and penetration
