Aerospace Sports Market Assessment in Jordan

• The aerospace sports market in Jordan was estimated at USD 1.9 million in 2019, and dropped to USD973,000 in 2020 due to COVID led tourism disruptions. The market by tourist trips was estimated to be 9,972 tourist trips in 2019, and is expected to grow at a CAGR of 2.6% to reach 11,624 trips by 2025
• Per tourist spend on aerospace sports was USD196 in 2019, and is expected to decline to USD162 in 2025, mainly due to reduction in average trip cost. Companies are offering discounts on various services to promote the tourism in the country, which will result in reduction in effective trip prices
• The market can be segmented into eight key aerospace sports, aerial tour – Amman, aerial tour – neighbouring cultural sites, hot air balloon, gyrocopter, microlight, ultralight, skydiving, and paragliding. Aerial tour and hot air balloon are the largest market segment, accounted for over 69% of the market in 2019.
• The industry is highly concentrated with the top 3 players accounting for ~68% of the total market. Only one company- The Royal Aero Sports Club of Jordan, operates in five sports segments, while remaining operates in 2-3 segment only. Four companies operate in aerial tour segment, two in hot air balloon, ultralight, and paragliding, and only one in the gyrocopter, microlight, and skydiving segment. The two major companies operating in the segment are not-for-profit companies operate under the patronage of govt. of Jordan
• Though the overall market size is relatively low, it is limited due to availability of the resources and services, and hence the market offers attractive opportunity for the entry of new company in the segment. Major companies in the segment are not-for-profit companies and operate under govt. patronage to support the aerospace sports in the country, hence new entry in the market may see some support from govt. as well.

Table of Content:

Executive Summary

• Market overview
• Segment overview
• Competition
• Conclusion and Recommendation

Jordan Macroeconomic Overview

• Jordan Culture Overview
• Development Areas in the Jordan
• Economic Overview
  • Population
    • By age
    • By location (rural vs urban)
  • Number of Tourist
  • Tourist Expenditure on Leisure and Entertainment
  • Macroeconomic overview of Amman (population – by gender, rural vs urban, household income etc.

Factors Impacting Aerospace Sports in Jordan

• Tourist influx
• Availability of Tourism infrastructure such as hotels, travel agencies, tourist guides etc.
• Tourist expenditure
• Entertainment products and travel services such as tourist transportation comp., rent a car office etc.
• Electronic E-Visas
• Government Initiatives such as skill development in tourism sector program

Market Assessment

• Overview of key entertainment and leisure activity in Amman
• Market size in Amman (2020 and outlook 2025)
  • By segment such as Amman air tour (15 and 30 min), tourist tour (Amman / Ajloun / Debeen / Jerash / King Talal Water Dam), flying training sessions, skydive, hot air balloon, gyrocopters, paragliding, microlight, paramotor, buggies and others

Market dynamics

• Major market drivers such as increasing tourism, growing younger population, rising disposable income etc.
• Key challenges such as shortage of trained resource, availability of equipment, impact of COVID etc.
• Latest industry trends
• Entry Barriers and Prerequisites of Major Players in Aerospace Sports Industry in Jordan
• Key customer preferences (Local Tourists vs international tourists)
• Market gaps the sector that should consider.
• List of major festivals and key dates and leisure activities/holidays in Jordan

Competitive landscape

• Market share
• Competitor profile (5 major players in Jordan and regionally including the Royal Jordanian Gliding Club)
  • Pricing Analysis
  • Company overview
  • Employee number
  • Recent news and updates
  • Key services
  • Pricing analysis
  • USP
  • Future Plans etc.

Recommendation

• Potential aerospace sports to consider in their project
• Recommended Sales and Marketing Initiatives
• How to Leverage the Current Framework and Expansion Strategy with Roadmap (high level)